previous ButtonNext Button


Ganesh Utsav Integration


To reach the audience across cities, through a common platform that allowed them to look at Cadbury Gems in a different light.

Role of Madison IES:

Cadbury Gems celebrates Ganesh Chaturti through innovative installations of the Elephant God “Ganesha” – popular with children and adults alike, made of Cadbury Gems mould. We made this possible by installing the new colourful, bright and chocolaty Ganesha idol made of POP (Plaster of Paris) with appx 40,000 units (per Ganesha Idol) of Cadbury Gems imitations stuck on it, at eight HyperCity stores across five cities. It took about 10 days to make the Ganesha idol and approx 20 days post that, to do the designing and pasting of the Cadbury Gems imitations on the idol.


Cadbury Gems Ganesha received enormous response from all around the country. There was a sense of excitement and enthusiasm seen among customers, especially from the little patrons of HyperCity as Cadbury Gems has always been being a favorite amongst kids. The news of mock Gems Ganesha spread amongst the tiny tots who are insisted their parents and dragged them to stores to experience the magic of their favorite deity. The average weekday and weekend footfalls increased by almost 10% in HyperCity stores.

Click To Close


There are some third parties who are fraudulently using Madison's name on WhatsApp, and other unofficial websites and messaging apps with job opportunities from Madison.

Any person claiming to be from Madison and asking for payment in turn for job opportunities is a fraud and should not be entertained. Please report the number right away with relevant authorities.

Stay vigilant and do not fall prey to such scams.

back to top