MICHELIN

Objective:

To engage with prospective buyers of commercial tyres, Michelin presented its wide range of tyre models and highlighted the services offered by them for the drivers in an uncluttered manner.

Role of IES Madison:

• Conceptualization and execution of the Michelin Stall at the Fair (1978 sq. ft.).
• Logistic management and Creative designing for the fair.
• Streamlining of creative design of brand communication material.
• Managing the display of Michelin tyres prominently.

Awards & Recognition

Winner of the Best Experience Zone Award at Chennai Commercial Vehicle Fair