J. G. HOSIERY

Brief

With a product that is targeted to SEC B & C, Amul Innerwear needed to differentiate the brand Amul from their brand Amul Macho

Solution/Execution

The tagline 'Jiyo Dhinak Dhin Dha' was coined, which hit the right spot in a film that depicts the machismo of the protagonist in a subtle and enjoyable manner.

RESULTS

• Highly recalled communication that lead to an instant 35% increase in the sales of brand Amul