Madison World - Work Details

Brief

With a product that is targeted to SEC B & C, Amul Innerwear needed to differentiate the brand Amul from their brand Amul Macho

Solution/Execution

The tagline 'Jiyo Dhinak Dhin Dha' was coined, which hit the right spot in a film that depicts the machismo of the protagonist in a subtle and enjoyable manner.

RESULTS

Highly recalled communication that lead to an instant 35% increase in the sales of brand Amul

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BLUESTAR
A green shelter that made the air better!
VALVOLINE CUMMINS INDIA PVT. LTD
Tractor Fit Kisaan Superhit
ASIAN PAINTS
Asian Paints – Bhootnath
MEDIKER
Aapka Apna Radio Station
OAKLEY
Oakley- Don

SCAM ALERT

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Any person claiming to be from Madison and asking for payment in turn for job opportunities is a fraud and should not be entertained. Please report the number right away with relevant authorities.

Stay vigilant and do not fall prey to such scams.