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MONDELEZ

Fly with Krrish Contest

Objective:

To engage with the children and their parents, through them. In order to participate in the contest, customers had to SMS the code number on Bournvita packs to a short code number. Out of all the texts that Bournvita received across the country, 21 lucky children accompanied by one of their parents got a once in a lifetime opportunity to go on a flight with Hrithik Roshan aka ‘Krrish’ himself on the occasion of Children's Day.

Role if Madison IES:

Madison IES partnered with Cadbury Bournvita to manage the entire back-end planning and execution of the campaign which included:

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