MONDELEZ

Objective:

To engage with the children and their parents, through them. In order to participate in the contest, customers had to SMS the code number on Bournvita packs to a short code number. Out of all the texts that Bournvita received across the country, 21 lucky children accompanied by one of their parents got a once in a lifetime opportunity to go on a flight with Hrithik Roshan aka ‘Krrish’ himself on the occasion of Children's Day.

Role if Madison IES:

Madison IES partnered with Cadbury Bournvita to manage the entire back-end planning and execution of the campaign which included:

• Selection of the contest winners and informing them about winning the opportunity to come down to Mumbai and go on a flight with Krrish.
• Tickets and hotel bookings for all the winners, ensuring smooth check-ins and check-outs.
• Smooth execution of the activity on the D-Day, making the meet and greet experience special and memorable for all the winners.
• Sending out pictures to all the winners as a memorabilia post the meet & greet.