PMG is a Sports Marketing and Management organization based in Mumbai with a team of 25 sports professionals. PMG works on syndicated columns, sports content, sports celebrity management and events related to sports. It has conceptualized the Castrol Awards for Cricketing Excellence and Ceat International Cricket Ratings and Awards, the oldest sports properties in India.

PMG is a JV between Sunil Gavaskar, the directors of Madison World and SelVel Advertising; with Melroy D’Souza, as its COO. Today, PMG plays a key role in IPL consultancy for Maruti Suzuki, Yes Bank and CEAT among others. It also represents several sportspersons and manages their sports and advertising careers.