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Smell like WOW!


Park Avenue was launching a new deodorant - STORM which is known for its wave of fresh aroma and pleasant and cooling fragrance which promised to create an aura of energy and confidence around the wearer. Storm with its sign-off line, 'Smell like WOW!' was positioned to excite the consumers at existing moments of truth or create new ones, so much so that they try it out singularly amidst the highly cluttered environments. The target cities were Mumbai, Delhi Kolkata and the consumer was understood to be someone who believes in action and living every moment of life to the hilt.


The integrated campaign was translated through:


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