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Disney at Toys"R"Us


Tablez India, a division of Abu Dhabi-based LuLu Group International, launched the global retail brand Toys"R"Us and Babies"R"Us in the Indian market in Bengaluru – Phoenix Market City.

With Toys"R"Us launching in India, the task at hand was to create innovative Disney, Marvel and Star Wars sections within the new store at Bangalore.


The entire Disney area inside the store was designed creatively, keeping in mind the essence of each franchise.

The Girls area consisted of a colorful Gondola, Endcaps and a Pillar. The two sides of the gondola had Disney Princess and Disney Frozen respectively. These structures with stunning character displays recreated the enchanting disney stories. The Pillar being the most unconventional media was converted into  a Castle tower showcasing two very delightful stories of Rupunzel and Elsa.

The boys area with Marvel, Pixar and Star wars as its highlight was turned into an experience zone with the clutter breaking designs and the grandeur of their respective stories.

Special feature zones were also designed for Disney Frozen and Marvel Avengers to delight the patrons thus creating photo opportunities within the store.


The most attractive sections inside the store were Disney zones. The very first Toys"R"Us in India got great response with high footfall within the first week of it's launch.

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