To devise a corporate campaign for KPDL which covers a range of properties with a variety of offers, configurations and prices for customers to choose from and to make it look distinct and appealing in media amidst the festive clutter.
Buying a home is one of the biggest decisions of one's life. By launching the Biggest Home-Hunt from Kolte-Patil (BHK) ,Kolte - Patil intended to stand out of the clutter of typical festive advertising by providing a bouquet of amazing offerings to address the specific needs and pain-points of prospective home buyer thus, making that big decision of their lives that much more worthwhile and easy.
Over the campaign period, Kolte- Patil generated the maximum number of enquires seen during any campaign. The enquires went upto 24,000 and there was a big spike in sales as well.