'Rogue One: A Star Wars Story', is an epic space opera film that hit Indian cinemas on 16th December 2016. To launch its Star Wars inspired apparel collection for young men and women, Max wanted to maintain its iconic status and take the excitement many notches up.
To recreat its galactic panorama 80 Max stores had spectacular shows on window displays, along with highly engaging entrance arches, photo opportunities, and experience zones.
Iconic characters like Darth Vader and Stormtroopers were everywhere; in 3D form, as actual toys, and masks that got people into character, while using actual light sabers to get into action. With brilliant light effects and graphic expressions 'A Star Wars Story' began unfolding at Max stores across India. Immersive product displays with fascinating 3D structures brought cosmic grandeur onto earth, in true Star Wars style.
A massive 15-feet window display became the show-stopper of the celestial saga. Lights…Characters…Action! It had all the elements to stop people in their tracks and go "WOW".
The Star Wars effect increased footfalls by 15% and escalated sales of the Star Wars clothing range by 18 %
Effective space management, immersive displays, and clutter-breaking ideas and zones, presented an out-of-the-world experience that reflected Star Wars all the way!