previous Button


Yokohama India store upgrade design project

The Brief

Yokohama India wants to grow in the passenger vehicle market segment. Dealer key influencer. Yokohama wants the walk-in customer to make an educated decision to buy Yokohama tyres.

The Objective

To educate and empower the end customer on salient features of the brand. To build category awareness leading to preference & informed purchase.

Design Strategy


Customers are increasingly looking for personalized shopping experiences. So we have tried to capitalize on this by incorporating personalization into our branding, point of purchase and visual merchandising efforts. This includes personalized product recommendations & customized in-store displays.

Interactive displays & Mobile integration:

Interactive displays can be a powerful tool for engaging customers and driving sales. By incorporating interactive elements and mobile device integration into point of purchase and visual merchandising strategies, we have tried to create immersive experiences that will capture customers' attention and encourage them to make purchases.


Sustainability is a growing concern for many customers and we can differentiate ourselves by incorporating sustainable practices and messaging into our branding, point of purchase and visual merchandising efforts. We will be using eco-friendly materials in displays, promoting sustainable products and highlight the company's sustainability initiatives.

By incorporating personalization, interactive displays, mobile integration and sustainability into retail strategies, we have tried to create engaging and effective experiences that drive sales and build brand loyalty.

Click To Close


There are some third parties who are fraudulently using Madison's name on WhatsApp, and other unofficial websites and messaging apps with job opportunities from Madison.

Any person claiming to be from Madison and asking for payment in turn for job opportunities is a fraud and should not be entertained. Please report the number right away with relevant authorities.

Stay vigilant and do not fall prey to such scams.

back to top