J. G. HOSIERY

Brief

With a product that is targeted to SEC B & C, Amul needed to communicate that its range of Bodywarmers are all that is needed to keep cozy and warm in winter.

Solution/Execution

Use of a friendly jugalbandi between a husband and wife pushing the covers off all night long because it was too hot, (because they are wearing Amul Bodywarmers) right in the middle of a biting cold winter.

RESULTS

• 40% increase in sales in the winter months of November, December, January, February, after the communication hit the media.