HYGIENE RESEARCH INSTITUTE

Brief

To educate and make the consumers aware of VBHO and what it does, while ensuring that its unique proposition gets landed well with them. Thereby to clear any confusion with Kesh Kala.

Objective

Promote Vasmol Keshkala (VKK) as a hair darkening color and Vasmol Black Hair Oil (VBHO) as a daily use hair oil with unique proposition of preventing early graying of hairs.

• Make VKK + VBHO as an integral part of the hair care regime. Encourage product trial amongst the TG.

Solution/Execution

Mohalla Activation under the Campaign theme of "Kesh Johari" wherein Females were motivated to take up the Hair scalp check-up. Kesh Johari (Female Promoter) informed about the quality and condition of their hair and also gave hair care tips while educating them about VBHO and VKK. Onspot VBHO Samples were given.

RESULTS

76 Activity Days, 21 districts across UP, 18067 Female Audiences Contacted and 14027 Hair Scalp Checkups were done.