HYPERCITY RETAIL.

Brief:

Warmometer was a proactive idea conceived to help the CSR wing of HyperCITY.

Solution/Execution:

Collaborating with Smile Foundation, we created a Warmometer box installation at HyperCITY, Malad, where we urged shoppers to donate their old winter clothes to the Warmometer box. We put Warmometer posters all around the HyperCITY space to spread the thought. People soon warmed up to the cause. As the clothes piled up, you could literally see the temperature rising and hearts melting.

RESULTS

They gave their shoppers’ clothes to 852 happy recipients and also realized that the feeling of warming a soul is truly the warmest feeling in the world.