THE WALT DISNEY COMPANY

Brief

The objective was to create one of a kind display for Disney Frozen and Marvel Avengers Merchandise. Redesigning unconventional spaces, making them appealing for the patrons and allowing photo opportunities within the store.

Solution/Execution

AVENGERS: A rugged terrain with a broken rocky ground brought out a movie scene with Hulk, Ironman, Thor and Captain America taking position as 12 inch figurines. Superheroes standing as 12-inch figurines gave a gist of the earth-shattering action adventure.

FROZEN: Character Dolls of Elsa, Anna, Kristoff, Olaf and Sven were placed on a cotton base, to represent snow. Coniferous trees, crystal beads and thermocol balls created an ethereal wonderland.

The enchanting diorama followed by a product display, that had kids hanging out with their favourite characters.

RESULTS

• The sale of Marvel Avengers products went up by 40% and the sale of Disney’s Frozen dolls products went up by 30%
• Both innovative endcaps used their spaces effectively, and successfully increased footfalls in the toy sections.
• The client considers these as very effective options, and has voiced the need for many such displays in stores.