To launch “I love Hyderabad” typographical installation along with the artwork created by artists, who had joined together to give Hyderabad an International look and brought newness to the city.
Using this challenge as an opportunity, we personally engaged with each media before the event to invite them to take part in the guided art tour on foot to keep the overall story focus on art and Hyderabad’s beautification. Journalists, photographers and TV camera crew were invited to join the guided tour with politicians to witness the entire art showcase on Necklace road and tank bund on foot. Briefed in detail previously, a St+Art expert guided the conversation on the art and artist thereby keeping the focus on art and not on politics.
