To build brand association by leveraging Music as the key platform and creating a powerful connect for Docomo/Photon amongst the young Boppers in an interactive and fun filled manner.
Creation of an appealing music –based set up with music-related props where TG was engaged through different challenge led activities.
5 kinds of engagements & challenges:
Passive Exposures : 3500 across 12 colleges
Active Engagement : 2000
ITP : 443 (29%)
205 passes & 1336 giveaways
