The modern Indian woman juggles her responsibilities as a professional and homemaker. She is always in a hurry to get things done. This restlessness also shows in her online behavior where she prefers consuming content in a jiffy by hurriedly skipping ads, skimming through articles, etc. Our objective was to infuse the brand benefit of our new product - Parachute Advansed Aromatherapy Oil seamless into her life.
We wanted to use this online behaviour to propagate the benefits of the new Parachute Advansed Aromatherapy Oil, which is designed to help people relax and de-stress. So we created a campaign ‘Slowdown Zindagi’ and devised the world’s first banner that asks users de-stress and relax in an unusual way and also rewards people who chose to 'Slowdown Zindagi'. The banner asked people to take a break and relax by not clicking on the skip button and by doing so they could get a special reward. We also kept the conversation alive with users who had skipped the ad, informing them that they had missed a special surprise. These banners led users to our website where they could experience the product and also order a sample.
EMVIES - BRONZE
GOAFEST - BRONZE
DIGITAL CREST- BRONZE