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Marico School contact program




Taking the fact into consideration that mothers are the key influencers when it comes to personal care products for the household we took the route of the kids to reach their mothers. Maximum kids were tapped at the schools and were educated about the products in an effective manner. Kids were educated about the products through flipbook storytelling, drawing competition and interactive Q&A session.  Product trials were generated via an engaging and fun activity -  Nihar oil Champi where the kids were asked to sit in a straight line and do champi of the kid sitting in front of him. Post the champi, an ENGLISH session was conducted with the help of MOBILE PATHSHALA NUMBER to teach simple English words to the present students. Students could call on the toll free number and learn English words.


The campaign was up for 1 month in which we touched 1614 villages, covered 1189 schools and engaged 2,58,350 kids. We also covered 13,652 retailers.

Awards & Recognition

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