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BRITANNIA

Cheers to health

Objective:

To further strengthen the bond with its primary consumer – the Housewives. The on-ground deliverables rested on the following pivots:

Role of Madison IES:

RESULTS

This month-long on-ground campaign achieved scale by means of smooth execution across 31 stores of Shoppers Stop, in 9 cities. We enabled exclusive brand integration through branding of 5 Lac Shoppers Stop carry bags, 2 Lac cash memos and 600 trial rooms.

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