Objective was two-fold:
'Bournvita powers Dangal' - a TVC for Bournvita with Dangal capturing the essence of preparation.
Bournvita’s ideology of ‘Tayyari Jeet Ki’ and Dangal’s spirit of a man training his daughter against all odds to become world champion wrestlers was a natural fit. Bournvita TVC’s always has a parent going that extra mile to encourage the child to succeed in life. Hence, a TVC was conceptualized with inspiring words of Aamir Khan from the film, interwoven with visuals of the extensive training, preparation and the resilience of the daughters along with Bournvita, conveying the message of how the right nourishment plays a crucial role in 'Tayyari Jeet Ki'. This TVC was aired across major networks including Sony, Colors and Zee etc.