Brief:
With the dwindling number of Parsis in India, a need was felt to stir up the Parsi community and encourage them to grow their numbers
Solution/Execution:
Using Parsi insights, and typical Parsi humour
- Draw attention to the cause of the dwindling numbers
- Urge them to get married and have a kid soon
- Have more than one kid if possible
- Inform them that medical help for pregnancy related issues is available
RESULTS
Highly visible and talked about campaign which resulted in a 600% increase in births in the community
Awards & Recognition
- Kyoorius ,Parzor Foundation -Writing for press and poster advertising
- INK Awards, Gold -Best Copywriting-Campaign
- INK Awards, Gold Best Creative Advertising –Single ad or Campaign-Not for Profit and Public Service
- ABBYS, Gold -Direct Response - Print