PARZOR FOUNDATION

Brief:

With the dwindling number of Parsis in India, a need was felt to stir up the Parsi community and encourage them to grow their numbers

Solution/Execution:

Using Parsi insights, and typical Parsi humour

• Draw attention to the cause of the dwindling numbers
• Urge them to get married and have a kid soon
• Have more than one kid if possible
• Inform them that medical help for pregnancy related issues is available

RESULTS

Highly visible and talked about campaign which resulted in a 600% increase in births in the community

Awards & Recognition

• Kyoorius ,Parzor Foundation -Writing for press and poster advertising
• INK Awards, Gold -Best Copywriting-Campaign
• INK Awards, Gold Best Creative Advertising –Single ad or Campaign-Not for Profit and Public Service
• ABBYS, Gold -Direct Response - Print