RADIO ONE 94.3 FM

Brief

To increase awareness of the Brian Tellis show ‘Tellis Like It Is’ among serious blues, funk and jazz enthusiasts

Solution/Execution

Artists who were legends in the world of music were revered, in extremely eye-catching visuals and crisp copy that appealed to the target audience

RESULTS

• Listenership saw an immediate increase to the tune of 43%
• Write-ins to the program doubled

Awards & Recognition

• ABBYS, Silver- Print Craft