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Tanishq – Paheli

Communication Goals:

Tanishq brings together a unique understanding of Indian tradition and the Indian woman. This brand communication objective and the launch of a collection was taken further and reinforced effectively and interestingly, through the never before used medium of cinema ------ PAHELI… which was a traditional tale of an Indian woman.

The Media Solution and Execution:

It was a challenging project for the team. Keeping in mind the communication objectives, the solution offered by us was as an opportunity to do an innovative plan around the film ‘Paheli’. This extensive use of ‘Cinema’ was further detailed as follows:

Awards & Recognition

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