Madison World - Work Details

Brief:

To promote HyperCity’s widest selection of meat

Solution/Execution:

The idea was to communicate to meat lovers that HyperCITY has the largest selection of meats and seafood in an interesting and engaging manner, using witty messaging and clutter breaking visuals.

RESULTS

The campaign was well received with a considerable hike in sales.

Awards & Recognition

INK Awards,Bronze 2014 - Best Art Direction-Single Ad
INK Awards Bronze 2014- Best Creative Advertising - Single Ad or Campaign-Retail

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