HYPERCITY RETAIL.

Brief:

To reposition HyperCITY from the value driven “Big Store. Big Savings.” promise to a more aspirational platform that does justice to the width and depth of the products and services available.

Solution/Execution:

A tagline that would stand out in the clutter of value driven propositions and deliver, while putting incentive on the brand to perform was delivered – “Something Fresh Everyday” HyperCITY also launched a series of promises, these were the very pillars on which HyperCITY built its offerings across the width and depth of the products and service aspects.

RESULTS

The differentiation promised in the tagline delivered more footfalls.