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ASIAN PAINTS

Signature Style Lasting Impression

Brief

To introduce Asian Paints Royale, the most premium range of bathroom products into the market, with an image suited to the tasteful, discerning customer.

Solution/Execution

Designed for the Discerning being the central thought, it was taken further with the idea that the Royale bathrooms were so lavish that they were places to party/socialize in.

RESULTS

The communication has led to high orders being booked at dealers and retailer levels.

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