GODREJ PROPERTIES

Brief

To reach and engage with potential property buyers who might be wandering off after visiting the client’s website without being intrusive.

Solution/Execution

People are now-a-days hesitant to share their personal details like (Contact Number and Email Id) on the internet, owing to intrusive & unethical re-marketing strategies employed by advertisers. We realised our TG spent a lot of their free time on Facebook. Which is why we introduced Property Buddy – a virtual property expert on Facebook who through a pre-fed data algorithm acted as their friend and resolved their queries about the property.

RESULTS

• The campaign received more than 10K engagements in just 3 days
• On an average we saw more than 10 brochure downloads every hour
• The campaign received 541 quality enquiries about the project amenities floor plans & other details
• The Average time spent per visitor went up to 14 Mins