To launch a new brand of moisturizer into an already cluttered, highly advertised market.
Creative that worked with bigger brands copying certain elements from the TVC. Sales touched 30% more than the targets in the first six month period.
Atomberg MG Counter display
Asian Paints – Bhootnath
Benadryl – Shamitabh
CEAT MTV Chase the Monsoon 3.0 – Grip your path
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