TATA MOTORS LTD

Brief

The campaign aimed at unveiling the newly launched Tata Xenon Yodha across multiple cities creating a first impression and brand awareness all around the target markets i.e. UP, Haryana, West Bengal, Gujarat and Andhra Pradesh/Telangana.

Objective

To establish Xenon Yodha as perfect pick up, showcase its superiority over competitors and hence encourage Test Drives and lead generation.

Solution/Execution

We designed a campaign specifically targeted to TG i.e. Drivers/Owners at specific touch points like Mandis and Industrial Belts to ensure we meet right set of people at the right place. A huge setup was created with multiple engagements for audience, live demo of large deck space, collateral placement (Digital Wall Painting, Posters, Stickers, Leaflet distribution etc) and gratifications for winning customers.

RESULTS

Campaign was able to achieve a landmark figure of 15,725 Enquiries and 10,662 Test Drives over a span of 1 month.