THE WALT DISNEY COMPANY

Disney and Marvel Endcaps at Landmark

Brief

The objective was to create one of a kind display for Disney Frozen and Marvel Avengers Merchandise. Redesigning unconventional spaces, making them appealing for the patrons and allowing photo opportunities within the store.

Solution/Execution

AVENGERS: A rugged terrain with a broken rocky ground brought out a movie scene with Hulk, Ironman, Thor and Captain America taking position as 12 inch figurines. Superheroes standing as 12-inch figurines gave a gist of the earth-shattering action adventure.

FROZEN: Character Dolls of Elsa, Anna, Kristoff, Olaf and Sven were placed on a cotton base, to represent snow. Coniferous trees, crystal beads and thermocol balls created an ethereal wonderland.

The enchanting diorama followed by a product display, that had kids hanging out with their favourite characters.

RESULTS

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