PARZOR FOUNDATION

Jiyo Parsi

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Brief:

With the dwindling number of Parsis in India, a need was felt to stir up the Parsi community and encourage them to grow their numbers

Solution/Execution:

Using Parsi insights, and typical Parsi humour

RESULTS

Highly visible and talked about campaign which resulted in a 600% increase in births in the community

Awards & Recognition

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