Madison World - Work Details

Brief

To increase awareness of the Brian Tellis show ‘Tellis Like It Is’ among serious blues, funk and jazz enthusiasts

Solution/Execution

Artists who were legends in the world of music were revered, in extremely eye-catching visuals and crisp copy that appealed to the target audience

RESULTS

Listenership saw an immediate increase to the tune of 43%
Write-ins to the program doubled

Awards & Recognition

ABBYS, Silver- Print Craft

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PRINCE PIPING SYSTEMS
The Green Inch
PIDILITE
Dr Fixit - "Pani Roke"
RAYMOND
Smell like WOW!
VIACOM 18
Bas Phoonk Hi Toh Maarni Hai
MAHINDRA & MAHINDRA
Mahindra Built to Thrill Campaign

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