To introduce Asian Paints Royale bathroom collection, the most premium range of bathroom products into the market, with an image suited to the tasteful, discerning customer.
The thought 'Designed for the Discerning' in press and outdoor was presented with the single objective of showcasing the beautifully designed products in a premium manner with accompanying copy that appealed to the truly discerning and exclusive customer.
The communication has led to high orders being booked at dealers and retailer levels
