ABOUT
1300+
Media Employees
36+
Years of
Experience
20+
Business Units
1000+
Awards
500+
Clients
For 36 years, Madison World has been solving clients' marketing challenges and driving sustainable profits.
Specializing in Media (Digital, TV, Print, Radio, Cinema, Outdoor, Activation), PR, Creative, and Sport, we've helped brands thrive in the Indian market, achieving goals like increased market share, penetration, profits, and successful brand launches. We operate from offices based out of Mumbai, Delhi, Bengaluru, Chennai, Kolkata and Hyderabad.
Purpose
To help advertisers achieve their growth goals by simplifying a complex media world.
Mission
Vision
To be India’s best Communication Agency that combines cutting edge Media Understanding with Tools and Insights to deliver sustainable, profitable growth for Advertisers.
1
Drive link between Investments and Outcomes.
We Value
Putting Customer first.
Working smart, working hard.
Teamwork as much as individual brilliance.
Firm, fair, transparent - high integrity dealings with all stakeholders.
Putting Customer first.
Leadership
A leader is one who sees more than others see, who sees farther than others see, and who sees before others see.
Sam has almost 50 years of experience in marketing, advertising and media and continues to be actively involved in the business. Before starting Madison in 1988, he worked for 16 years at Sarabhai’s, Cadbury, Contract and Mudra. He is the recipient of AAAI Lifetime Achievement Award, IAA’s Hall of Fame Award and Ad Club of Kolkata’s Hall of Fame Award.
Sam Balsara
Chairman, Madison World
An IIT Delhi and IIM Kolkata alumni, Vikram has over 38 years’ experience in Marketing (P&G, Coca Cola), Media (Star TV) and Advertising (Mindshare, Group M, Maxus WW, Madison). Prior to joining Madison World, he held the following positions, Global CEO Maxus Worldwide; Global Strategy Development Officer Group M; CEO GroupM South Asia; CEO Mindshare South Asia. In terms of current industry positions, he has recently been appointed as the Vice-Chairman at the Media Research Users Council of India (MRUC). Additionally, he serves as the Chairman of the BARC Tech Committee, the IRS Tech Committee, and the IBDF-AAAI sub-committee. He is also the Co-Chairman of the ABC Council, a member of the AAAI Board, and a former President of the Ad Club Bombay.
Vikram Sakhuja
Partner and Group CEO Madison Media & OOH
Lara, an alumnus from Harvard Business School has been working at Madison for the last 20 years in various roles. She completed her Master’s in Marketing from Bristol in UK and joined Madison in 2004 as a Management Trainee. She has been instrumental in diversifying the group into newer areas of Communication. She is also in charge of organization building. She has been ranked amongst the Top 50 Most Influential Women in Media by Impact magazine, since the inception of the Report. She is also an Independent Director on Board of Nobel Hygiene Pvt Ltd.
Lara Balsara Vajifdar
Executive Director, Madison World
A MICA graduate, Nagaraj is a seasoned Technology, Analytics & Digital Marketing specialist with 20 years of leadership experience. He has demonstrated impact across industries in developing and leading initiatives that drive Innovation and out of box thinking. He is passionate about driving outcomes for advertisers by using his diverse experience across technology, strategic media planning and analytics. He has been associated with Madison for nearly twenty years across different functions.
Nagaraj Krishnamurthy
Co-founder and MD, mFunnel.ai
Vishal has over 20 years of experience in the digital space across agencies and advertisers, having worked with Group M, Mediaturf and Reliance Group. A passionate Digital marketer, and an active speaker in Digital Marketing forums like Ad-tech, Nasscom, IAMAI & B-schools, Vishal has won multiple awards including “STAR YOUTH ACHIEVER AWARD” & “DIGITAL MARKETER OF THE YEAR”.
Vishal Chinchankar
CEO, Madison Digital and Madison Media Alpha
Vinay has over 25 years of experience having worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business. He has also worked with Disney as Director, Revenue Strategy, in addition to having worked at Starcom, HTA and Percept.
Vinay Hegde
CEO - Investments
Vanita started her media agency career with Madison almost 22 years ago. She today heads a large diverse portfolio of marquee brands in the Mumbai office ranging from McDonald’s, Ceat, Blue Star to Indian Oil, Shaadi.com, Lodha and many others. She has been ranked amongst the Top 50 most influential Women in Media in the country by Impact magazine.
Vanita Keswani
CEO, Madison Media Sigma
Vandana is a seasoned media and communication planning specialist with over 22 years of experience spanning across the Indian and overseas markets. Being well-versed with offline as well as the digital ecosystem she strives on delivering successful and measurable marketing campaigns thereby nurturing long-lasting partnerships. She heads the Agency’s Kolkata office and handles her set of accounts in Mumbai including Raymond, Pidilite and Weikfield amongst others.
Vandana Ramkrishna
Chief Operating Officer, Madison Media Ace
Jolene has over 20 years of experience and joined Madison Media in 2016. Over the years, she has played a key role in Madison Media’s Mumbai office and leads clients such as Marico, Bajaj Electricals, Jyothy Labs, amongst others.
Jolene Fernandes Solanki
Chief Operating Officer, Madison Media Ultra
Abhik has overall 17 years of experience and joined Madison Media in 2012. Over the years, he has played a key role in Madison Media’s Mumbai office to lead accounts such as Asian Paints, Abbott, Cipla Health and Leibherr, amongst others. He has been responsible for making his clients win several awards including Client of the Year."
Abhik Banerjee
Chief Operating Officer, Madison Media Infinity
Dinesh has over 20 years of experience in media having worked with agencies like Starcom MediaVest and Mudra before joining Madison. Dinesh heads the Agency’s Bangalore office which today works on accounts like Titan, TVS, Lifestyle and many others.
Dinesh Rathod
CEO, Madison Media Omega
Dipankar has been in Out of Home Industry for last 25 years, having worked with leading agencies like Selvel Vantage group, Portland, Zenith Optimedia. A Madison Group veteran of 20 + years, he has rich experience in handling large AOR clients like Vodafone Idea, Coca Cola, Tata Motors, Essel group and BJP among many others.
Dipankar Sanyal
CEO, Platinum Outdoor and MRP
Jayesh is a computer science graduate, but the lure of Media made him start his career with the OOH industry. He started his working life in Sales with TDI, marketing sites at Airports, but soon thereafter moved to MOMS and soon mastered the art and science of Outdoor Planning and Buying. One of the oldest members of the MOMS team, having joined in 2003, he has handled reputed clients across almost all categories that use OOH. Jayesh focusses on Client Delight and delivers high ROI to his clients which has helped him rise to the position of CEO in MOMS.
Jayesh Yagnik
CEO, MOMS Outdoor
Sunny can best be described as an innovative go-getter who strives to deliver on his promises. He is a “through-the- line practitioner with over 15 years of experience in the field. His expertise spans across all areas of BTL-Events, Activation, Retail, Rural, Radio and Integrated Marketing campaigns. In his last role, he was Head Experiential Marketing for Mindshare.
Sunny Vohra
CEO, Madison Turnt and Anugrah Madison
With more than 19 years of experience in all aspects of the end-to-end creative process, Ramesh has traversed through Radio, TV, Experiential Marketing and Outdoor Media. His problem-solving abilities and eye for detail have earned him a reputation in conceptual and visual breakthroughs. His career trajectory records more than 100 awards across industry platforms.
Ramesh Bhaskaran
National Creative Director, Madison OOH
Jyothi has been at the forefront of the data & digital marketing revolution in India. She was among the top 5 Facebook developers in India in 2007, and from there on has used her expertise to set-up and scale start-ups and grow businesses. She is an alumnus of PESIT Bangalore and worked in Trilogy Business software, before starting her own entrepreneurial journey. Her true passions are marketing analytics, Angel investing and consulting
Jyotirmayee JT
Founder and CEO, HiveMinds - A Unit of Madison World
Deepti has a brand marketing and product management background. She has experience in marketing across FMCG, media and start-ups. She has launched 2 start-ups in India and has created tech products to enhance customer experience in start-ups. She is an alumnus of Indian School of Business, (ISB, Hyderabad).
Deepti Bhadauria
Chief Strategy Officer, HiveMinds - A Unit of Madison World
Pradeep leads P&L, growth, and operations at HiveMinds. Before this, he spearheaded Customer Success for global key accounts at Sprinklr, focusing on strategy and growth in Customer Experience Management. He also served as Business Unit Head at Mu Sigma, managing P&L and client relations for Fortune 500 firms across multiple regions, specializing in analytics and digital transformation. Earlier, Pradeep held leadership roles at Encore Capital Group, where he launched its financial services division in India, and at KPMG and Caterpillar, managing consulting and customer success functions. He holds a Post Graduate Diploma in Management from IIM Bangalore and a Bachelor’s in Mechanical Engineering from NIT Allahabad.
Pradeep Saluja
COO, HiveMinds - A Unit of Madison World
A true PR professional, Abhinav has worked in PR agencies and internal and external communications for over 21 years. Having managed corporate reputation programs for some of the world's most recognized brands and businesses, he has profound understanding of multiple consumer market mechanisms. In his previous roles, he has been part of leadership teams at SPG Group, Avian WE, Edelman India, Comma Consulting and Rediffusion DYR. "
Abhinav Srivastava
CEO, Madison Public Relations
Mr. R Sridhar is a distinguished alumnus of IIM Bangalore with over four decades of experience in the advertising and communication industries. He has handled major brands like the Future Group, CavinKare, Indus League and NR Group for several years. He was inducted into the PRCI Hall of Fame in March 2017. He started Brandcom PR in 1998, which was acquired by Madison World in 2017.
Ramajunam Sridhar
Founder and CEO, Brandcom Public Relations
With over 20 years in Public Relations, Content Development and Journalism, Pravin has been a key contributor to the growth story of Brandcom PR over the past 13 years. Pravin has held responsible positions in new initiatives, business development, crisis management, team restructuring, account planning, and client servicing. Before his stint with Public Relations, Pravin was a Senior Content Writer at www.Motortrend.com. He started his career as a journalist with The New Indian Express before he moved to Deccan Herald.
Pravin Shiriyannavar
COO, Brandcom PR
Melroy has close to 25 years of experience in the sports marketing industry. Having started his career in Nimbus Television, he has been involved in different aspects of sports management, which include IP Creation, Sponsorship, Athlete Management, Television Production and Media Syndication. He has worked over the years with different stakeholders including governing bodies, franchise owners & sponsors. Some of the key brands that he currently works with include Tata, CEAT, Angel One, Pidilite, AMFI, Atomberg, Asian Paints, Polycab, Titan to name a few.
Melroy Dsouza
CEO, Professional Management Group
With over 25 years experience in media and communications, Mimi brings a wealth of expertise to her role as COO at Madison Media Plus. Her career includes pivotal roles at leading organizations such as GroupM, Publicis, Universal McCann and Alchemist Group, where she most recently excelled as a Managing Consultant. Mimi’s experience spans FMCG, Lifestyle & Luxury sectors, and Digital-first businesses, working with top clients like Dabur, Perfetti, OLX, Mother Dairy, RSPL, GoDaddy, etc.. She holds an Advanced Management Program degree from XLRI, Jamshedpur, and is a certified trainer. At Madison Media Plus, Mimi leverages her extensive background to drive operational excellence and strategic growth, ensuring the company’s continued success in the dynamic media landscape.
Mimi Deb
COO, Madison Media Plus
With over 27 years of experience, Chetan is a seasoned finance professional. He has a rich background, having directed finance for the Mumbai offices of Mudra Communications and McCann Erickson and played a crucial role in the acquisition of equity in Direxions Global by Alliance Data Systems Corporation. At Madison World, Chetan excels in managing financial strategy, legal and tax compliance matters and risk management. His extensive experience and strategic insight drive the agency’s continued growth in the competitive media landscape.
Chetan Borkar
Chief Financial Officer
Manish drives success by aligning talent strategies with business goals across all Communication industries. He has partnered with the Boards and Leadership to enhance culture and employee experience. With 24 years of HR experience, he has led teams of up to 40 members, managing talent in organizations ranging from 500 to 5,000 employees. Previously, he co-founded a career coaching firm that guided over 1,000 professionals globally. Recognized with awards such as "Best Employer Brand" and "Most Influential HR Professionals in India," he continues to drive the most important element in any Agency, People excellence at Madison World.
Manish Menon
Vice President, Human Resources
Milestones
A snapshot of our eventful 35-year old
journey.
- March 21:
Begins operations as a full service agency with Godrej & Nelco accounts.
- 1989:
Launched Cinthol Lime which made a phenomenal impact in premium market in first month.
- 1994:
Tied-up with DMB&B. Added P&G brands Vicks & Whisper. Made Whisper market leader, despite premium pricing.
- 1995:
Madison Media wins Buying AOR of P&G.
- 1995:
Madison Media wins Buying AOR of P&G.
- 1996:
Madison Media wins Buying AOR of Tata Tea and Coca Cola.
- 1997:
Madison Media wins Buying AOR of Godrej.
-1998:
Madison Media opens in Delhi. Rural unit, Anugrah Madison begins. Madison Media opens in Bangalore with BPL Group AOR.
- 1999:
Parts company with DMB&B and lost Cinthol creative account along with Vicks & Whisper accounts.
- 2000:
Madison Media Retained P&G Buying AOR. Madison PR starts independent operations Madison Media wins Maruti (TV) AOR, Perfetti van Melle AOR, Godrej planning AOR.
- 2001:
New Outdoor unit - MOMS commences operations as independent company. Wins ZEE TV, VIP, Delsey and HBO
- 2003:
Madison Media wins Kotak Mahindra, Asian Paints, Cadbury AOR.
- 2004:
New in-film unit (MATES) starts operations.
- 2005:
Madison Media becomes India’s Most Admired Media Agency, according to the Brand Equity Ad Agency Reckoner 2005.
- 2006:
Madison Media becomes the first Media agency in India to bring home not one but two Cannes Media Lions Awards for work done on Cadbury and P&G.
- 2007:
Madison starts a second Outdoor Agency - PLATINUM OUTDOOR.
- 2007:
Madison forays into Sports marketing by acquiring a stake in Professional Management Group, India's first Sports Marketing Company founded by Sunil Gavaskar
- 2007:
Madison Media ranked No.1 Media Agency again by Brand Equity Ad Agency Reckoner 2007!
- 2008:
Madison Media starts operations in Sri Lanka and wins Airtel and Britannia accounts.
- 2008:
Sam Balsara acquires a majority stake in WPP's Mediacom operations in India and Mediacom wins P&G's media planning and buying business.
- 2008:
Madison announces the launch of the second Media Agency PLATINUM MEDIA; to commence operations in the last quarter of 2008.
- 2009:
Madison World wins at Festival of Media Awards, Valencia – Best Communication Strategy for BBC World Service Trust, Condoms Campaign.
- 2009:
Madison Media wins 1 Bronze Media Lion Award at Cannes for BBC World Service Trust, Condoms Campaign under Best Use of Mixed Media.
- 2010:
Madison World launches Madison Digital
- 2011:
Madison World evolves a 4 pillar strategy of: Automation, Ideation, Digitilization, Diversity.
- 2011:
Anugrah Madison celebrates its 25th Anniversary.
- 2012:
Gautam Kiyawat joins Madison Media Group as CEO.
- 2012:
Madison Media wins Grand Emvie, Media Client of the Year for Cadbury and 8 Golds , 5 Silvers and 2 Bronze.
- 2013:
Sam Balsara wins IAA Leadership award for Media Agency Head of the Year.
- 2013:
MADISON WORLD celebrates its Silver Jubilee on March 21, 2013.
- 2013:
Madison PR awarded 'PR Agency of the Year 2013'.
- 2014:
Madison Media helps BJP get landslide victory in General Elections.
- 2015:
Madison Media wins Print Media Agency of Year at E4M Ink Awards 2015.
- 2015:
Madison Media wins E4M, Media Ace Award’s Media Agency of the Year.
- 2015:
Vikram Sakhuja joins Madison as Partner and Group CEO Media and OOH.
- 2016:
Platinum Outdoor wins Tata Motors Outdoor Media AOR.
- 2017:
Madison World relaunches its experiential marketing unit – Madison TURNT.
- 2017:
Madison World acquires majority stake in Brandcom PR.
- 2017:
Madison Media acquires majority stake in performance management digital specialist agency - Hiveminds.
- 2019:
Madison Media wins back Marico Media AOR
- 2019:
Madison Media launches DATASK its own data driven marketing and insights platform
- 2020:
Madison Media amongst the Top 5 Independent Agencies of the World according to Recma
- 2020:
Madison Turnt launches virtual digital platform, Uplive.
- 2021:
Madison Digital acquires Kolkata Digital Agency Crows Nest.
- 2023:
Madison Digital launches creative unit, Madison Loop and Madison BMB merges with Madison Loop Madison appoints Rob Norman as Consultant
- 2024:
Madison World launches new Brand Identity
