HAMILTON HOUSEWARES PVT. LTD.

Brief

On a limited budget which did not involve TV, the task was to launch the Milton Thermoware range of products.

Solution/Execution

Rely on Print to deliver. Create a tongue-in-cheek campaign that focuses on the salient features of the range, in a witty memorable way.

RESULTS

Milton ran out of stocks during Diwali. Sales far exceeded targets and demand far exceeded supply.