Melroy has close to 25 years of experience in the sports marketing industry. Having started his career in Nimbus Television, he has been involved in different aspects of sports management, which include IP Creation, Sponsorship, Athlete Management, Television Production and Media Syndication. He has worked over the years with different stakeholders including governing bodies, franchise owners & sponsors. Some of the key brands that he currently works with include Tata, CEAT, Angel One, Pidilite, AMFI, Atomberg, Asian Paints, Polycab, Titan to name a few.