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Madison Media is at the forefront of India's media landscape, providing expert media planning and buying solutions to advertisers across various categories. We believe in delivering Outcomes to Audiences with Integrity. That's our credo.
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Cross Media Planning Across All Mediums

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Work

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Leadership

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Ajit is an experienced and pedigreed true blue media professional with almost 3 decade experience in Media in India and abroad. He brings a unique blend of creative strategy and commercial acumen. He is a pass out of Xavier’s Institute of Management, Bhubaneshwar. He started his early career in media planning at Madison Media, for 7 years, followed by 13 years at Group M, where he was Managing Director, South Asia at Maxus, CEO Asia Pacific at Maxus and Global President of Wavemaker based in London. He was also the Chief Commercial Officer at ShareChat and prior to rejoining Madison, he was the Head of Revenue – Entertainment & International at JioStar. At JioStar, he was a key voice shaping the future of TV media, Digital, Connected TV, Branded content, and driving brand growth narratives and immersive consumer experiences on the platforms.
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Ajit Varghese

Partner and Group CEO, Madison Media & OOH

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An IIT Delhi and IIM Kolkata alumni, Vikram has over 38 years’ experience in Marketing (P&G, Coca Cola), Media (Star TV) and Advertising (Mindshare, Group M, Maxus WW, Madison). Prior to joining Madison World, he held the following positions, Global CEO Maxus Worldwide; Global Strategy Development Officer Group M; CEO GroupM South Asia; CEO Mindshare South Asia. In terms of current industry positions, he has recently been appointed as the Vice-Chairman at the Media Research Users Council of India (MRUC). Additionally, he serves as the Chairman of the BARC Tech Committee, the IRS Tech Committee, and the IBDF-AAAI sub-committee. He is also the Co-Chairman of the ABC Council, a member of the AAAI Board, and a former President of the Ad Club Bombay.
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Vikram Sakhuja

Executive Director, Madison World

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Vinay has over 25 years of experience having worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business. He has also worked with Disney as Director, Revenue Strategy, in addition to having worked at Starcom, HTA and Percept.
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Vinay Hegde

CEO - Investments

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