Sudarshan Karandikar brings over two decades of experience in advertising and marketing, having worked with & led teams at top agencies like Ogilvy, McCann, FCB Interface, SSB&B Lintas, and Dentsu. Specialising in brand identity development, strategic market planning, and IP creation in the music and content space, Sudarshan has led integrated campaigns for major brands across the Automobile, FMCG, and BFSI, including Perfetti (launch of Stop Not), Saffola Masala Oats, Go Air, ICICI Direct, ITC, Nickelodeon, Mahindra Tractors, and LIC. Notably, he was instrumental in the globally awarded “Punishing Signal” campaign for Mumbai Traffic Police, honoured at D&AD and One Show.