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Madison Loop is a Digital first Strategy and Creative unit of Madison World.
Madison Loop focuses on solving business problems by combining creativity with data and technology solutions.
Services
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Brand Strategy
Work
Leadership
A communication and advertising specialist with over 26 years of industry experience. Samrat has proven entrepreneurial success in running and managing a full-service digital marketing agency for 14 years, culminating in a successful exit via acquisition by Madison World in 2021. Currently, serving as Vice President at Madison Loop, leading the creative business in North and Eastern India.
Samrat Mukherjee
Vice President, North and East
Ojas Bhoite is a senior advertising professional with over 14 years of experience working closely with leading Indian brands to navigate complex communication and business challenges. He has partnered with marquee clients such as Renault, Bajaj Electricals, Star Sports, Nickelodeon, Godrej Properties, IndianOil and Pentel, delivering solutions that align brand thinking with business priorities. In his role, Ojas focuses on building strong, long-term client partnerships, overseeing end-to-end account stewardship from brief to delivery. Known for his structured approach and collaborative leadership style, he plays a key role in strengthening client relationships, driving quality output, and nurturing teams that deliver consistently impactful work.
Ojas Bhoite
Deputy General Manager - Client Services
Siddhartha has over 13 years of experience in advertising having started his career as a production assistant. He has worked with a range of brands, entertainment entities, and personalities – both in mainline and digital – writing for them, and eventually crafting their advertising strategies. Currently leading the creative unit at Madison Loop, he is responsible for key brands such as Caltex, Oberoi Realty, and Asian Paints, among others.
Siddhartha Bose
Senior Creative Director
