Madison Media

What we do

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Madison Loop is a Digital first Strategy and Creative unit of Madison World.

Madison Loop focuses on solving business problems by combining creativity with data and technology solutions.

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Brand Strategy

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Work

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Caltex - Caltex Yaani Commitment TVC

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Leadership

A communication and advertising specialist with over 26 years of industry experience. Samrat has proven entrepreneurial success in running and managing a full-service digital marketing agency for 14 years, culminating in a successful exit via acquisition by Madison World in 2021. Currently, serving as Vice President at Madison Loop, leading the creative business in North and Eastern India.

Samrat Mukherjee

Vice President, North and East

Siddhartha has over 13 years of experience in advertising having started his career as a production assistant. He has worked with a range of brands, entertainment entities, and personalities – both in mainline and digital – writing for them, and eventually crafting their advertising strategies. Currently leading the creative unit at Madison Loop, he is responsible for key brands such as Caltex, Oberoi Realty, and Asian Paints, among others.

Siddhartha Bose

Creative Director

Kosal has been a part of the Madison family since 2014. During his initial stint, he was heading the digital mandate for clients like Mondelez and Asian Paints among others. As the west head for Madison Digital, he got home multiple awards including digital agency of the year and social media agency of the year. He currently heads Madison Loop.

Kosal Malladi

Vice President - Madison Loop

Prasanna has over 24 years of experience in digital communication. He specializes in integrating cutting-edge creative technology across advertising, websites, social media, digital content creation, and mobile apps. His work has been recognized with numerous national and international awards, reflecting a commitment to innovation and excellence in the digital landscape.

Prasanna Devadiga

National Creative Head, Technology Solutions

Pooja Prabhu has over 17 years of expertise in the industry and joined Madison Loop in 2023. She leads business management for the west for prominent brands like Godrej Properties, Oberoi Realty, Caltex, Bathsense, Quickheal, and more. Pooja has contributed significantly to the development of best-in-class content strategies throughout her career.

Pooja Prabhu

Director- Brand Solutions

A communication and advertising specialist with over 26 years of industry experience. Samrat has proven entrepreneurial success in running and managing a full-service digital marketing agency for 14 years, culminating in a successful exit via acquisition by Madison World in 2021. Currently, serving as Vice President at Madison Loop, leading the creative business in North and Eastern India.

Samrat Mukherjee

Vice President, North and East

Siddhartha has over 13 years of experience in advertising having started his career as a production assistant. He has worked with a range of brands, entertainment entities, and personalities – both in mainline and digital – writing for them, and eventually crafting their advertising strategies. Currently leading the creative unit at Madison Loop, he is responsible for key brands such as Caltex, Oberoi Realty, and Asian Paints, among others.

Siddhartha Bose

Creative Director

Prasanna has over 24 years of experience in digital communication. He specializes in integrating cutting-edge creative technology across advertising, websites, social media, digital content creation, and mobile apps. His work has been recognized with numerous national and international awards, reflecting a commitment to innovation and excellence in the digital landscape.

Prasanna Devadiga

National Creative Head, Technology Solutions

A communication and advertising specialist with over 26 years of industry experience. Samrat has proven entrepreneurial success in running and managing a full-service digital marketing agency for 14 years, culminating in a successful exit via acquisition by Madison World in 2021. Currently, serving as Vice President at Madison Loop, leading the creative business in North and Eastern India.

Samrat Mukherjee

Vice President, North and East

Siddhartha has over 13 years of experience in advertising having started his career as a production assistant. He has worked with a range of brands, entertainment entities, and personalities – both in mainline and digital – writing for them, and eventually crafting their advertising strategies. Currently leading the creative unit at Madison Loop, he is responsible for key brands such as Caltex, Oberoi Realty, and Asian Paints, among others.

Siddhartha Bose

Creative Director

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