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WORME College Activation


To build brand association by leveraging Music as the key platform and creating a powerful connect for Docomo/Photon amongst the young Boppers in an interactive and fun filled manner.

Role of IES Madison:

Creation of an appealing music –based set up with music-related props where TG was engaged through different challenge led activities.

5 kinds of engagements & challenges:


Passive Exposures : 3500 across 12 colleges

Active Engagement : 2000

ITP : 443 (29%)

205 passes & 1336 giveaways

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