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Roadshow Activity


To educate the customers about the hassle-free process of availing a Gold Loan in just three minutes and thereby driving the footfalls to the branch.

Role of IES Madison:

Entice I Engage I Educate: Create a dent in the mindset of customers about the ease of getting a Gold Loan, interact with the TG in the catchment area near the branches and disseminate detailed product knowledge to drive the footfall to the branch.


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