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Fly with Krrish Contest


To engage with the children and their parents, through them. In order to participate in the contest, customers had to SMS the code number on Bournvita packs to a short code number. Out of all the texts that Bournvita received across the country, 21 lucky children accompanied by one of their parents got a once in a lifetime opportunity to go on a flight with Hrithik Roshan aka ‘Krrish’ himself on the occasion of Children's Day.

Role if Madison IES:

Madison IES partnered with Cadbury Bournvita to manage the entire back-end planning and execution of the campaign which included:

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