MOVIES NOW

Brief/Objective

The objective of the campaign was to drive awareness for the television premier of the movie 'The Wolf of Wall Street', on Movies NOW.

The campaign rolled into 4 top metro cities with the usage of high impact sites and bus shelters as frequency builders, in order to create the buzz, with innovations playing a major role.

Solution/Execution

With focus on creating a buzz about the premier of the blockbuster on the channel, the plan was to take on high impact sites on premium locations. Innovations with quirky quotes played a major role in creating impact & corresponding with the big talk point.

The innovation was an attractive backlit box, with currency notes blowing around inside of it…thus highlighting the overall theme of the film

Executed across Bus Queue Shelters, the innovation echoed with high talk-ability across the country.

The innovation was executed across prominent bus shelters in Mumbai and Delhi.

The created box had currency notes blowing around the lead actor of the film, to signify his lifestyle depicted in the movie.

RESULTS

The clutter breaking innovations played a major role in creating the required buzz across the cities.

The larger than life impactful sites were effective in driving awareness, and the main objective was fulfilled through a howling word of mouth experience.

Awards & Recognition

• OAC 2016 – BRONZE - Street Furniture