Reebok wanted an influencing voice to augment its lifestyle quotient and subsequently drive the audiences to buy into licensed merchandise.
We gave the brand the voice of Rizwan Khan.
SRK as Rizwan: a carefully etched intense character that would emotionally influence millions was a perfect fit to don a pair of Reebok.
Reebok becomes a nuance, an ingredient to the making of Rizwan. Rizwan picks a pair of Reebok, which makes a statement about who he is.