Competitors, through marketing efforts, were extending several facilities to rope in investors for their ambitious projects. Most of the players were offering projects similar to the client’s in nature and pricing. The challenge was to create an impact in this cluttered market and get brand exposure within the right target audience.
The overall objective was to communicate the offering of Godrej Infinity as a perfect residential space surrounded by numerous amenities/privileges that spell the luxury of convenience.
Using DMP technology and API powered by Google Maps (a digital platform that users refer to measure distance), we served rich media banners that showcased how far amenities (privileges in this case) were – from them, and from each other and then juxtaposed this with the benefit of living at Godrej Infinity – where everything (amenities/privileges) was just 0 km away!
And to say we drove home a point would be quite an understatement.