To create hype around the launch of the latest Avengers movie in India, Disney wanted to create a unique experience-led display-cum-sales zone for the movie merchandise
The challenge was to utilize the space available inside the store effectively, in the most innovative manner possible
The entire experience was creatively designed around a rather unconventional media – a pillar within the store, which was rechristened the ICONIC AVENGERS PILLAR
The multiple sides of the pillars were used to highlight different characters from the movie. One side of the pillar displayed Captain America's unbreakable Shield and the other side had Thor's heavyweight Hammer
Motion-sensors were installed in both weapons, allowing them to light up whenever customers walked towards them. Hulk & Iron Man figurines were also installed in the zone thereby completing the Avengers look and feel.