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MARICO

Angrezi Mobile Pathshala

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Brief

Build equity for the brand – change the brands value perception and give it an identity of its own by tapping into the brand’s media dark markets plagued with power cuts.

Solution/Execution

So we launched an innovative mobile-based education platform to teach good values in English to the kids. We created 9 modules delivered in a fun sing-song manner that the kids could listen to over and over. Each module could be played back to aid retention and the service could be recommended to friends too. All of this, through a simple missed call!

RESULTS

In just 2 weeks

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SCAM ALERT

There are some third parties who are fraudulently using Madison's name on WhatsApp, and other unofficial websites and messaging apps with job opportunities from Madison.

Any person claiming to be from Madison and asking for payment in turn for job opportunities is a fraud and should not be entertained. Please report the number right away with relevant authorities.

Stay vigilant and do not fall prey to such scams.

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