Build equity for the brand – change the brands value perception and give it an identity of its own by tapping into the brand’s media dark markets plagued with power cuts.
So we launched an innovative mobile-based education platform to teach good values in English to the kids. We created 9 modules delivered in a fun sing-song manner that the kids could listen to over and over. Each module could be played back to aid retention and the service could be recommended to friends too. All of this, through a simple missed call!
In just 2 weeks