The Tata Indicom Data Stores are small format stores selling data products and Accessories. The challenge was to create design within an overall budget of Rs 75,000.

In terms of overall design, the graphics package communicates the technology on offer, educating the customer and helps in aiding selection. Merchandising systems have been developed to build increased flexibility and access across the store. A demo area was built, which acts as a showcase for the entire range of products.

Madison +rkd retail/iQ has given it a brand new identity, besides the store planning and design, graphics and fixture development.