When West 2 India approached us they had two stores operational in Mumbai, As the brand was expanding into malls, they wanted to create a new identity hence "Swayambhu" was born.

The new concept creates a welcoming and calming atmosphere, encouraging dwell time and circulation, and promoting the merchandise on offer.

Neutral tones give the space a more traditional look and feel, with a fresh highlight of colours/patterns adding a contemporary edge.

The atmosphere of the store is vibrant, with strong accent lighting focusing on the Merchandise. The Shringhar Section features a new design treatment.

Madison + rkd retail/iQ has given it a brand new identity, besides the store planning and design, graphics and fixture development.