Way finding

This mall located in the ITPB Premises in Bangalore is spread across 4 50,000 sq ft. The brief was to create a communication design which seeks to create a brand signature which customers will distinctly and instantly recognize.

As a part of strategy the design took care of the main principle of giving directions and information to the customers through signs, graphics and maps. The design created was contemporary, approachable, fun and exciting which matched with the personality of the Brand.

Madison + rkdretail/ iQ was responsible for Mall communication Design, Signage Concept Design  and  Way Finding and Directional signage's.