The chain of stores has been conceptualized to provide complete solution to farmers for maximizing profitability from farm & non-farm operations.

Madison+rkdretail/iQ embarked on the design of the Aadhaars, to create a shopping environment that has an urban feel and yet not intimidating for the rural customers by synergizing the 'urbaneness' with a touch of local flavours in terms of its interior and communication treatments.

Madison+rkdretail/iQ was responsible for all creative expressions of planning, design, documentation and adaptation and have executed over 30 stores totaling to approx 1.5 lakh sq. ft.

* Godrej Aadhaar (Kamrej) won the merit award in VM& RD retail design awards 2007